Sustainable Agro Economy and AI-Enabled Marketing Strategies (ISBN : 978-93-49468-10-8)

Opportunities and Challenges of Indian Startups

Author: Sheetal Chugh

A startup is a business that focuses on developing, expanding, and commercializing novel goods, services, or methods powered by new technology or intellectual property. The Indian startup environment has grown significantly over the last 20 years, and more help is now available in all areas. Startups function within a larger corporate ecosystem that places a high priority on the development of meaningful solutions; they are not separate entities. Startups act as catalysts for socioeconomic development and change in this way. This essay aims to understand the challenges faced by Indian startups and the potential that India offers as a market and startup ecosystem. Additionally, an attempt has been made to comprehend the actions taken by the government to support the growth of Indian entrepreneurs. The impact of startups on the growth of the Indian economy is also examined in this study.

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