Old days are gone when business only focus on profit maximization by ignoring all other aspects. A new concept of sustainable business model consider people, planet, profit as a integrated approach to create, deliver, and capture value to society and also ensure environmental protection. This approach ensure reduction of waste and emissions, optimal utilization of natural resources and minimize harmful impact on climate by business activities. New innovation in development of eco-friendly products, services, processes totally change the market scenario. SBM enhance business reputation in customer mind by presenting them as a environment sensible, which further develop a strong bond between both of them. In short, SBM helps business in attaining long-term growth, success and contributing in betterment of global economy.