Commerce in the 21st Century: Emerging Insights and Strategic Innovations (ISBN : 978-93-49468-59-7)

Title: COVER PAGE
Authors: Dr. Subodh Sharma, Ayushi Gupta & Mr. Jitendra Yadav

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Title: CONTENTS

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Title: Transforming India’s Tax Landscape: Latest Reforms in Direct and Indirect Taxes
Authors: Dr. (CA) Nikhar Goyal
Page: 01-06
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Title: A Study on the Awareness and Attitudes of MBA Students Toward Social Media Vetting in the Recruitment Process
Authors: G. Vijay Krishna & Dr. B. Kishore Babu
Page: 07-20
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Title: A Study on the Influence of Sustainable Marketing Strategies on Consumer Attitudes towards Electric Vechile Purchase
Authors: B. Rajendra Reddy & Dr. B.Kishore Babu
Page: 21-34
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Title: Globalization: A Theoretical Framework
Authors: Dr. Omkar Sonawane
Page: 35-50
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Title: Passenger Perceptions on Airports and their Loyalty Programs
Authors: Alay Dharmeshbhai Desai, Dhruvi Ashishbhai Patel & Mr. Pulkit Raj
Page: 51-60
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Title: Measuring the Financial Efficiency: A Study of Selected Indian Companies
Authors: Adda Saran Karthikeya & Dr. S Venkata Ramana
Page: 61-72
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Title: Eco-Friendly Retention Practices and their Long-Term Impact on Customer Value in the Automotive Sector
Authors: Ch. Chaitanya & Dr. B. Kishore Babu
Page: 73-80
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Title: Economic Analysis of Key Macro-Economic Factors and their Impact on the Indian Stock Market
Authors: Manchikalapati Sai Charitesh Singh & Dr. C.H. Balaji
Page: 81-89
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Title: AI and Machine Learning in the Banking Sector
Authors: Purvaba Makwana
Page: 90-96
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Title: Effectiveness of Content Marketing in Building Customer Trust
Authors: Hemanth Bokkena & Dr. S. Ramesh Babu
Page: 97-102
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