“The customer never buys a product; he buys satisfaction of a want. He buys a value” (Peter Drucker). Delivering a value to customer has become a challenge in the present day business. Study aims to measure the value of impulsive customers buying apparels online. Customer Value mapping model is helpful for organizations to describe and evaluate the product value. By this, an organization can improve their product quality that minimizes the customer cost and increase the overall product superior value. Objective of the study is to measure online impulsive buyers’ satisfaction and value through value mapping model. For analysis we used descriptive statistics and one way ANOVA for measuring hypothesis. Findings have depicted that, male impulsive buyers are more satisfied than female impulsive buyers online to purchase apparels. Overall both female and male have expressed the opinion of having value delivered for purchasing apparels online. From the study it is found that, customers receive more benefits than cost if they buy product online.
