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Title: Evaluation and Influencing Factors of Urban Tourism Economy Resilience in the Bangkok Metropolitan Area
Page: 01- 08
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This study aims to investigate the resilience of Bangkok's urban tourism economy by analyzing key factors such as economic diversification, infrastructure quality, governance quality, community engagement, environmental sustainability, and innovation and technology. The goal is to identify strengths and weaknesses within these areas and provide actionable recommendations for enhancing resilience against various disruptions. A quantitative research approach was utilized, with data collected from 300 respondents through a structured Likert-scale questionnaire in the tourism area in Thonglor, Ekkamai, and Promphong. The data were analyzed using descriptive statistics to gauge perceptions and satisfaction levels and multiple linear regression analysis to determine the impact of these factors on the resilience of Bangkok's tourism sector. However, the regression analysis revealed no statistically significant predictors of tourism economic resilience, highlighting the exploratory and perception-based nature of this study. These findings provide practical insights for policymakers, tourism managers, and local stakeholders by identifying areas where strategic improvements, such as digital infrastructure and community engagement, could strengthen the sector's adaptive capacity.

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