The global avocado industry is experiencing rapid growth due to increasing demand in both domestic and international markets. However, the efficiency and sustainability of avocado supply chains face numerous challenges. The objective of this paper is to conduct a systematic literature review on the factors influencing the marketing supply of avocado fruits from the years 2015 to 2025. The review was conducted on 10 articles published in various journals, using a qualitative methodology through MS Excel and ATLAS.ti software. Despite analysing 10 papers, the research used to present a qualitative analysis of the Factors Influencing the Marketing Supply of Avocado Fruits. The selected papers employ various methodologies, including systematic literature reviews, qualitative case studies, meta-analyses, and dynamic modelling approaches. Key findings highlight issues such as environmental degradation, postharvest losses, infrastructure gaps, weak stakeholder coordination, and limited smallholder market integration. The strengths and weaknesses of each paper are examined to identify gaps in knowledge and areas requiring further research. The study underscores the importance of multi-dimensional strategies involving ecological sustainability, technological innovation, and inclusive value chain governance to improve avocado marketing supply systems.
